Archive for November 13th, 2008

Simple and Advanced SEO Hints and Tips

The SEO hints and tips you find here will not only show you how to optimize a web page properly, but also get you high Google listings and masses of free traffic. That is worth every penny you might spend on the right information.

You no doubt understand all the basic stuff, but in case you are new to this, let’s first have look at these basic SEO hints and tips, since many seem to omit them from their web pages. The most important are the HTML tags that are used by search engines to determine the relevance of your page to the search term used by the search engine’s customer.

Note the term ‘web page’, because many people don’t realize that Google, along with most other search engines, doesn’t list websites, but individual web pages. You have to understand how search engines calculate your listings if you are to understand how to optimize a web page.

I am going to refer to Google, not only because it is the biggest of the search engines, but also to save the bother of referring to search engines all the time. I will refer to Google, but what applies to them also applies to the rest. Here are the main SEO basics:

a) The TITLE tag. This appears in the HEAD portion of your html, and is not actually seen by your visitors but is the most important tag on your web page because the spiders place very high weight to it. Use your main keywords here, and also any other text that will inform Google of the theme of your web page.

b) Heading (H) tags. Your page title should be placed within H1 tags, and should contain the same major keyword as you used in the TITLE tag. Any subheadings should be contained within H2 tags. I don’t use any of the lower tags, from H3 down, except perhaps H3 very occasionally. Google will regard any text with H tags as being important, with most weight given to the lower numbers. However, if you place everything in H1 tags, that will dilute its importance on your page and defeat the object.

c) Text enhancements: Use bold, italic and underline enhancements sparingly, and where you one again want to stress the importance of certain keywords.

d) Your keyword density should be concentrated in the first third of your web page. Don’t use too many: I get good results with under 1% overall keyword density, but using the main keyword in the first 100 characters, once in the last paragraph and once more each 300 words but concentrated in the first third of the page. Thus, an 800 word page will have the keyword three times in the first 250 words and once in the last paragraph.

e) Meta tags: the only meta tag worth using is the description tag, which is used by most search engines in the description of your web page in their listings. Google mainly uses it exactly as you write it. The keyword tag can also be used, but few search engines are thought to use it: Google does not. Any other meta tags are a waste of your space. Anybody that claims differently is wanting to sell you something.

These are the basic hints on SEO, now here are some of the more advanced SEO hints and tips that will teach you not only how to optimize a web page, but to understand the way that search engines work. These are less obvious, and generally not used by beginners to search engine marketing.

f) Use text links to other pages on your website. Search engine spiders love text, and fancy graphics or java links might look great, but don’t get you kudos from the spiders. Stick to text if you want a good listing: there’s no point in fancy graphical links if you have no visitors to use them.

g) Try to use as much text as possible, and as little code as possible. Your code to text ratio should be minimized as far as possible because . . . yes, you’ve got it! Spiders love text!

h) Another useful SEO tip is to maximise your off page linking strategy. It is possible to get a #1 spot on Google with no content: just loads of links coming into your web page from other websites. Not just any websites, but authority sites, so reciprocal links to and from web pages not directly related to your niche are a waste of time, and can even harm you. Link farms can positively damage you.

i) Use anchor text for your links where at all possible. Google shouldn’t have to work out what your web page is about: tell them. Hyperlink your keyword to your website, but don’t use the same form of keyword from every webpage linking to yours. Mix them about so as to keep the links fresh.

j) And lastly: keep adding pages to your website. A single website containing 80 pages will likly provide you with more visitors that two of 40 pages due to a higher overall Google listing from the former as compared to both of the 40 page sites. Refresh your content frequently by adding new pages, but don’t ignore your older pages: rdevise these now and again with new vocabulary. Google detests stagnation.

These are just a few SEO hints and tips that can teach you how to optimize a web page. There are many, many more. Some quite basic, others very much more advanced than the above. However, you can’t get everything free!

For masses more SEO hints and tips check out Pete’s highly acclaimed SEOcious or even better, Article Czar where you learn how to beat the search engines for masses of free traffic and hard cash in your bank.

Pagerank

Thursday, November 13th, 2008

Website Internet Marketing - Using SEO to Get Traffic

It doesn’t matter if you are just starting up in your own website Internet marketing business or if you have been around Internet marketing for quite some time, there are certain things that you should not overlook. Internet marketing has a lot more to do with getting the right type of people to your website than it does with just getting people to your website in general. After all, most of us are not running an online Wal-Mart and very few of us have websites that are going to satisfy the needs and wants of everybody that stumbles upon us.

That is why most people who are into website Internet marketing consider random traffic to be trash traffic. Yes, it certainly is easy to acquire but unless somebody is coming your website that is looking for something that you are offering, the traffic is really going to be useless. Fortunately, there are several ways that you can acquire this traffic which includes free search engine optimization techniques and pay per click search engine marketing. Although there are probably hundreds of different ways to get traffic into our website, either one of these is going to get you the targeted traffic that you are seeking.

Search engine optimization is considered by many to be the holy grail of website Internet marketing. After all, if you are able to achieve top rankings for keywords and phrases that are specifically targeted for whatever it is that your website is about, you would be surprised with how well you will do. Unfortunately, it can be a bit of a struggle to get yourself on top of the heap as far as some of these keywords are concerned. If you’re unsure of how to choose your keywords wisely, talk to somebody at a search engine optimization company to see how they can help you with your business. I’m sure that you would be surprised with how much traffic they can help to send you.

Pay per click search engine marketing is another way to drive targeted traffic to your website quickly. Unfortunately, this traffic does come at a price and if you are not familiar with what you are doing, that price can quickly drive you under. It is always a good idea for you to stand back for a little bit and test the waters before you decide to jump in with both feet. You can also hire these services of the same search engine optimization company to walk you through this process. Running a successful pay per click campaign can bring you a lot of traffic in a short period of time and can make the difference between you being successful or giving up altogether.

There are a lot of different features as far as website Internet marketing is concerned that need to be taken into consideration. As long as you are working on getting traffic to your website and making sure that they are interested in what you have to offer, you would be surprised at how quickly your business can grow.

Alvin Jay are also known as Savant Consultants, specializing in providing search engine optimization work for businesses. Visit their website for Professional SEO advice.

Mesotheliomapatientcare

Thursday, November 13th, 2008

Fast Website Traffic Generation Method

One of the most basic and simplest ways to drive traffic and develop a large opt-in mailing list is to offer something of great value for free as an incentive. This creates a buzz for your site through branding and at the same time helps your list building efforts through controlled delivery of the freebie.

Think about it. Every two seconds someone joins the Internet for the very first time. This means there are countless people who discover the web and all of the vast information being offered. Most of these people have very limited budgets and they are prime candidates for this concept giveaway.

I scoured the web to find some similar public domain titles to offer people visiting my site. I located titles that all fall within the same niche of people likely to visit my site. This enabled me to ensure the value would be easily perceived.

I created better looking, more professional virtual covers for the ebooks and then put them all together in a single graphic which gives a bigger overall value of information. Next I created a PDF document containing the titles along with a link back to my site. I locked the PDF to prevent anyone from editing or replacing my branded link. And I also added a simple statement that lets everyone know they are free to distribute the PDF.

I created a nice looking lead capture page using an easy to use yet very powerful tool located at http://computermillions.com/marketing_makeover_generator.html and added a short video using another awesome tool located at http://computermillions.com/instant_video_generator.html and these tools made it a breeze to put up a lead capture form in minutes.

As people visit my site I give them a reason to give me their name and email address. A huge mistake most make is not capturing the name and email address on the first page. This method makes it really simple to do and the benefits are long-term.

Once my site visitor has given me their name and email address, they are given access to the rest of my site. They also get a verification email and within the week an email giving them the download link to the publications they requested.

Once they open the PDF and see the statement giving them free distribution rights, the viral marketing aspect takes over and what I like to call the ‘multiplying bunny rabbit process’ happens. And this can happen rather quickly depending on the content being offered.

I’ve seen people offering my PDF as a free bonus with product orders. It’s currently being sold on eBay. It’s being used as an incentive on many other lead capture pages and in many other creative ways. And all the while my link and brand is there in plain view without any cost or further effort required on my part.

Use your creative imagination to put together your own custom free reports and offer them as free downloads and incentives. The whole idea is to write it once, brand it, and then watch it grow virally fo ryou for many years to come.

To grab the PDF containing the six free wealth building publications and also see how it works, just visit http://computermillions.com for details. Once there you’ll also see I added a seventh bonus which is a free mp3 recording. This will also give you even more creative ideas.

See what creative ideas you can come up with. There are countless public domain works you can freely give away. Find several and combine them in to a single PDF to instantly boost the overall value. Brand it with your link and even approach a few others to include their link for a one time fee. There are many great ways you can use this viral marketing concept to your advantage.

About The Author

Britt Phillips is a self-made millionaire and one of the all time top income earners in the history of the Coastal Vacations business opportunity. Britt has been teaching students on his success team for eleven years. Britt devotes the time, energy, and effort into his team and works with them to ensure their success. To contact Britt Phillips call him direct at 804-897-2274 or visit ComputerMillions.com

Alliq

Thursday, November 13th, 2008

Content and Traffic Generation

Generally people who have their own websites want to generate traffic to their websites. So how do you do that? The thing is, very few people are exactly aware of what they are driving at building traffic on their site. But essentially, when traffic is visibly on your site, it is a good indication that your website is offering more things than the other websites do. The question as to why these sites have more traffic is yet to be revealed.

Generating traffic on your site is considerably a matter of how much you are enticing readers to keep repeatedly visiting your site. The content of your site is what is being looked at by general readers. If they find your website rich in content, relevant and up to date information, no doubt that they will find your website appealing to visit.

Another factor that I see important if you want to come up with traffic is to place original materials on your site. Online visitors know when an information is something that was born out of original ideas or something that was just copy pasted. Putting all original content in your website is not just an alternative that you can use. It is the only best way to do.

You may also include on your website some real life experiences that you have had over the past years to make your website a bit personalized. In that way, you are implying to your readers that what you put on your site represents exactly who you are.

Want to learn more about it? Download the free ebook, Steps to Article Marketing Success.

The best Way to Get High Google Pagerank

Thursday, November 13th, 2008