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Being an online entrepreneur involves many responsibilities. One of the most difficult and time consuming tasks would have to be search engine optimization. Most refer to those who specialize in this simply as SEO’s. There are a lot of companies and individuals that will provide seo services for a website at a cost. Unfortunately, for those just starting out the cost is a bit too high and decide to dive into seo on their own.

Myself, I decided to jump in headfirst. After reading countless e-books and agonizing over links, meta-tags, and text, I was left with a general idea and many questions. Not everything was a mystery though. One thing was certain, if you’re going to do it, do it with Google. Google provides the most relevant optimizing information to start with; http://www.google.com/webmasters/guidelines.html

One of the key factors in how Google indexes a website is ‘PageRank’. If you have the Google toolbar, then you know all about pagerank. You can download the toolbar (it’s free) from google. Gaining pagerank is a complicated process os strategically linking and having your site linked to from other keyword and content relevant sites. It’s a lot like a popularity contest, each inbound link is like a vote for your site. Basically the more votes you have, the more popular you are, then the higher your pagerank will be.

There is obviously more to it than that, but I was more concerned with the fact that two of my websites (on seperate domains) have two completely different pageranks for each index. For example; access any website that has a pagerank using http:// -www -.anysite-. com and check the pagerank.(remove the hyphens, they are there to prevent an active link) Now access the same exact site omitting the ‘www’ and check the pagerank, you will notice the difference unless the webmaster already knows the solution.

Fueled by my curiousity, I dug a little deeper to realize that each domain automatically has two access URL’s. Yes, I was new to the internet please stop laughing now. What were these separate ranks doing to the actual rank? In my opinion and that of a few others, it was cutting the actual pagerank in half.

For a simple solution continue on to the second half of this article.

Written by: Diana Lordan
Visit this site to find out more about internet marketing through tutorials, free content, products, software downloads, and more. http://www.dianalynnlordan.com

Feel free to use this article on your site or to publish as long as the author’s resource box stays completely intact and the link is functional. Thank you

Pagerank

One of the questions I’m asked almost daily by my readers is how long does it take for Google to assign PageRank. If you’ve ever wondered the same thing, here’s the answer to that question:

It usually takes at least three full months for all of your inbound links to be calculated and counted as backlinks. Google’s PageRank is calculated based on the relevancy, quantity and quality of your inbound links, as well as the number of outbound links there are on your website. Generally speaking, the fewer outbound links a website has the better.

Conversely, the higher the PR of your inbound links, the more PR is assigned to your website. For example, a website with a very respectable Google PR of 5 or 6, but with many outbound links, might be assigned much less PR than a PR3 site with only a couple of outbound links. You can track your PageRank by downloading Google’s toolbar, or by using one of the numerous sites that will allow you to check your PR. One such site is http://www.pagerankchecker.biz

Google assigns PR on a case by case basis, and there are simply too many variables to estimate what your particular PR will be. So you just have to be patient and wait and see what Google decides to do. Let me further elaborate:

Google’s PR is an algorithm used by Google to assign scores to websites based on the number and quality of other websites that link to it. The purpose of PR is to give an indication of the relative importance of a particular site. Generally speaking, sites with a higher PR will appear in the search results ahead of those sites with lower page ranks. Therefore, a high PR is very important and desireable.

The scores assigned (or at least the scores which are made visible to those outside of Google) are in the 0 to 10 range, where 0 is very bad and 10 is exceptionally good. For example, a PR of 4 is considered good and is achievable for most sites. A PR of 5 or 6 is extremely hard to achieve, but possible. And a PR of 7-10 is generally achieved only by sites that are household names.

So can you increase your PR? Absolutely, but it takes time. The key is continually adding as many relevant, quality inbound links from respected websites as you possibly can. That’s really all that you can do. The rest is up to Google.

By the way, I should point out the numbers I’m using are not a scientifically conclusive by any means. The information I’m sharing with you is based on my own personal experience. Your mileage may vary.

Dale King is the owner of GuruKnowledge.org - The Ultimate Internet Marketing Resource!

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